Home SeminarsMain Target AudienceKey Account Management

Key Account Management

YOUR BENEFIT	Improved understanding of Key Accounts helps to influence them better
PROGRAM OBJECTIVE	Understand how International Key Accounts (and the evolving modern Russian Supermarket chains) operate and negotiate. Learn to deal with their increasing requests and demands
TARGET GROUP	Everybody who negotiate and strikes deals with International Key Accounts and evolving modern Russian Supermarket chains
TOPICS COVERED	Account Knowledge: account structure, responsibilities, economics Product Range: categories, private labels, product range review Merchandising: standards, category management, space management Promotions: role and types of promotions Service: Customer service, exceeding expectations, service opportunities Planning: planning flow, channel and account plan Customer Communication: account penetration, forms of typical meetings Performance Measurement: Key Performance Indicators (KPIs)
DURATION	3 days