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Finance Basics

YOUR BENEFIT	A reduced demand from salesmen for approving higher discounts and/or better terms (“if I could sell cheaper, I could sell more”)
PROGRAM OBJECTIVE	Create an understanding for selected financial terms. Raise awareness of the impact of certain activities and decisions of employees outside the Finance Department on the financial performance of the operation
TARGET GROUP	Employees outside the Finance Department who have the power to make decisions, which impact the company's P/(L) or Cash Flow. For example: front line Salesmen or Sales managers who can give discounts, allowances or payment terms; Marketing Managers, who develop Promotions and need to understand the financial consequences.
TOPICS COVERED	The basics and principles of a Balance Sheet The basics and principles of a P/(L) statement Fixed and Variable Costs, Break-Even Point Marginal Contribution The basics and principles of a Cash Flow analysis Impact of payment terms on the Cash Flow performance
DURATION	1 or 2 days depending on the intensity of exercises and whether or not a member of the company's Finance Department presents and discusses internal data (e.g. MCs for selected products)